Presenting the Eye-Q Journey at IIM Ahmedabad

Even though I had lived through it, it was only a few months ago when I truly delved into the story of Eye-Q Vision Pvt Ltd for the first time! Disrupting the traditional eye-care industry in India wasn't all smooth sailing when my dad and Ajay uncle started it 18 years ago. As someone deeply intrigued and inspired by entrepreneurship stories, I knew this one had to be documented.

This opportunity came to me thanks to my mentor and dad's IIM batchmate, Shridhar Sethuram who encouraged me to take it up. Alongside Professor Chitra Singla I co-authored two management cases chronicling the journey of Eye-Q. The cases delve into the inception of the company, its successes and failures, and key open questions that provoke meaningful discussions.

This was a multi-month journey filled with interviews and industry research, and we were guided by the idea that these stories and dilemmas could inspire the next generation of entrepreneurs to build sustainable and socially impactful businesses.

Last weekend, we took a significant step forward by introducing the case study at Indian Institute of Management Ahmedabad (IIM Ahmedabad). Witnessing the story come to life in my father's alma mater, and seeing the engaging conversations it sparked, was incredibly rewarding. It was a moment of pride to see my dad's entrepreneurial journey, and my contributions, become part of such a meaningful learning experience.